In today's crowded public equity markets, a company must maintain an ongoing dialogue with Wall Street to achieve a valuation which recognizes a company's business fundamentals and does not solely reflect the Street's view of the firm's industry or sector. In most cases a traditional "reactive" investor relations program is not enough - senior management must take a proactive approach in reaching out to both current and prospective shareholders to address their concerns. Our senior-level counsel provides management with a unique "insider" perspective on the Street's view of the company and the issues it faces, as well as the experience and expertise to successfully execute a program responsive to those issues.