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"With investor relations assuming a position of strategic importance at companies…relations with analysts and investors can help a stock through a troubled stretch."
—The Wall Street Journal, Heard on the Street
With over 8,000 publicly traded companies in the U.S. alone, it is increasingly difficult to gain the attention and support of institutional investors. Venture capital funding and an IPO are only the initial steps in a company's financial lifecycle. A truly successful public company derives substantial value from its ability to maintain strong ties with loyal investors, accessing that network as necessary. Credibility with the Street can only be developed when a company is not facing a crisis. When a difficult economic environment or other normal business issues make a company's financial performance less certain, a sophisticated company can effectively leverage that level of trust with the Street.
MSP seeks to develop long-term relationships with leading growth companies. Only through a deep understanding of a company's operations, market and opportunity, can we effectively develop a company's communications strategy, and to help differentiate that message in the eyes of Wall Street. We are insiders with our clients, providing the best mix of an informed, knowledgeable partner with the clarity and objectivity that comes from our position as an external resource.
Leveraging the relationships gained from years of working with the investment community, we access investors' uncensored view of our clients, their competitors, their industries, and their opportunity. Our investment banking experience creates a financial approach to investor relations, rather than the more traditional corporate communications perspective, affording us a unique level of credibility with the Street. This Street background also provides the ability to understand the complex financial issues facing CEOs and CFOs today.
Our role as a third party consultant also exposes us to a level of candor often unavailable to an internal resource. Effectively utilized, this information allows us to craft a credible and compelling investment argument on behalf of our clients. Since this message is developed in conjunction with Street feedback, it is more strategic and focused, and can withstand the intense scrutiny of the public markets. It takes hard work and commitment from management to transform a good story into a successful stock, but MSP provides the necessary knowledge and resources to transform an interested investor into a large shareholder.
But the stock market isn't static - and neither are our clients. A company's investor relations program should be a constantly evolving, collaborative effort. In light of the increased SEC oversight and demands on every CEO and CFO, a proactive investor relations effort is no longer an option - it is a necessity. Our professionals have helped numerous companies successfully craft and communicate a compelling investment argument in both bull and bear markets. In the end, the Street rewards a company that takes a consistent, proactive IR approach with a premium multiple relative to its peers.
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