Stock price and market capitalization have long been the key benchmarks for evaluating public company success. Yet in today's uncertain market environment, the investment community increasingly looks beyond financial metrics when making investment decisions. A company's credibility and visibility; position within its chosen industry; reputation with partners and suppliers; and a broad understanding of its strategy and direction all have a direct influence on enterprise value. At the same time, operational elements such as product quality, pipeline strength, brand recognition, production efficiencies and sales force productivity have become important inputs to investment profiling. If investors favorably perceive these factors, the market will assign a higher relative market capitalization to a company. With this broadened scope of investor scrutiny, companies needs to re-assess their IR strategy at every stage of their lifecycle. From pre-IPO to a mature public entity, companies must continually evaluate their investor relations efforts to ensure they are effectively responding to this evolving environment. An external IR consultant provides unique access to the Street's uncensored view of a company, along with the experience and strategic vision necessary to enhance a company's reputation with the investment community. Drawing upon our extensive investment banking and management consulting experience, which complements our investor relations expertise, Market Street Partners provides a select group of leading growth companies with senior-level, strategic counsel to successfully respond to this "new" and ever changing market reality. Whether your enterprise is a young company seeking to gain credibility for its newly-introduced product or a legacy corporation facing challenging industry dynamics, MSP is uniquely qualified to help management successfully address all of the elements comprising its valuation. Learn more about our Team.